Great success for Ideatec at ARCHITECT@WORK MADRID 21
The Architect@Work Madrid 21 fair, one of the most important events of the year in terms of interior design and interior architecture, has taken place at the IFEMA Fairgrounds, on November 24 and 25. Ideatec could not miss one of the major events in the sector and has done so by presenting two of its new products: Ideatec garden and Idealux FL under the slogan ‘Silence, we are screaming’.
The Ideagarden sound-absorbing moss modules combine natural moss and polyester fiber with more than 75% of its composition obtained from recycled material, giving rise to a unique product that combines beauty natural moss and the acoustic properties of polyester. It is available in 6 colors and represents a true revolution in the market because it combines efficiency, sustainability, innovation and decoration.
Idealux FL, from its Ideatec wood range, is an innovative product that is born from the combination of polyester fiber and solid wood slats, giving rise to an elegant design with a high decorative level and acoustic conditioning properties.
Both products have been presented at a stand that has left no one indifferent, in which the company’s innovations have been represented through a recreation of the work ‘The Scream’ by Munch under the claim ‘Silence, we are screaming’ , creating an analogy between the acoustic conditioning capacity of the brand and the beauty of the painting and its symbolism.
For Ideatec Architect@Work Madrid 21 has been a complete success as this fair has allowed them to present two of their best innovations to the public. In addition, it has been a meeting point between the different agents in the sector and the reopening of the Contract World, which has led to great commercial opportunities.