Ideatec

The internationalization plan bears fruit

Today, not conforming to national markets, it is necessary not only to grow but to survive… In this sense, at IDEATEC we are very aware, that is why more than 80% of our turnover is abroad. For this reason, we want to highlight the importance of carrying out and implementing an internationalization plan, moreover, this type of action must be carried out, whether there is aid or not. But success is not easy, and when we talk about international trade, problems begin to arise. At IDEATEC, we are proud of our internationalization plan, which in addition to achievements, “this project has been selected within the framework of the ERDF Operational Program of the Valencian Community 2014-2020, through aid managed by the IVACE (Valencian Institute of Business Competitiveness), obtaining aid worth 9,136.12 euros”. That is why we also want to thank the help that the Valencian Community gives us to SMEs and the pertinent steps that the IVACE for this to be possible.

The project consists of the following parts:

  • Diagnosis to determine the initial situation.
  • Analysis of our production capacity and growth.
  • Analysis of the actions of our competition and comparison.
  • Selection of markets for action, distribution channels and objectives inherent to them.
  • Some of the most important performances were
    • Advertising in Online Portals
    • Business Travel
    • Promotional Marketing
    • Trademark Registration
  • Some of the most outstanding Results in the last 3 years
    • Growth of the workforce
    • Increase in sales dedicated to international markets
    • Considerable improvement in the company’s net turnover
    • Increase in international billing reaching 86.9% in 2016, of the total billed by the company.
    • Creating new expectations for the future